View Travel Oregon's Strategic Plan and Budget
Travel Oregon’s 2025-2027 Strategic Plan has been adopted and is in effect as of July 1, 2025. View the plan, timeline and public comments here.
Travel Oregon | Industry Resources
Welcome to Travel Oregon: Industry
We inspire travel that uplifts Oregon communities. Collaborating with partners to align as stewards of Oregon, we work to optimize economic opportunity, advance equity and respect the ecosystems, cultures and places that make Oregon…Oregon.
2026 Governor's Conference on Tourism: Registration is LIVE!
Registration is now open for the 2026 Oregon Governor’s Conference on Tourism, March 9-11, 2026, in Portland. Early-bird registration is available until January 13.
Register hereTogether we strive to create a better life for all Oregonians.
$14.3 Billion
Total Spending
121,020
Oregon Jobs
$691 Million
State & Local Tax Revenue
State of OR marketing campaign launches Feb. 8
Travel Oregon’s campaign platform, The State of OR, leans into the idea that Oregon is a place defined by contrasts that coexist in harmony, offering travelers a deeper and richer experience. Through this lens, we invite travelers to feel, think, do, be, taste, and try all that the State of OR has to offer, without having to choose one experience over another.
State of OR Campaign ToolkitIndustry Resources
The Value of Tourism
From investments in local projects to generating tens of thousands of jobs, tourism has a valuable impact in every region of the state. Learn more about how tourism is at work in each of the seven tourism regions.
Oregon Governor’s Conference on Tourism
The state’s premier industry conference for travel and tourism professionals will take place March 9-11, 2026 in Portland.
Oregon Tourism Commission
A nine-person, governor-appointed board oversees and approves the budget and strategic plan that directs the actions of the Travel Oregon staff.
About Us | What We Do
We promote Oregon as a travel destination and support the state's tourism industry.
RCTP Dashboard
The Regional Cooperative Tourism Program dedicates 20% of the state’s lodging tax into regional programming and activities.
Oregon Wildfire Information
The safety of our residents and visitors is our first priority, and we must provide consistent messaging regarding wildfires, closures and air quality.
Upcoming Events
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Food Systems & Tourism Learning Community Meeting
February 5, 2026Virtual Event -
Agritourism Connections Conference
February 6, 2026On-Site -
Digital Accessibility Essentials: Preparing for the ADA Title II Compliance Deadline
February 10, 2026Hybrid Event Virtual Event
More Events
Latest News
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PORTLAND, Ore. (September 22, 2025) — The Oregon Tourism Commission, dba Travel Oregon, has worked with Wheel the World (WTW)…
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In his role as Public Arts & Artists Programs Coordinator for the Oregon Arts Commission, Ryan builds community through creative placemaking by overseeing the Commission’s innovative 1% for Public Art program. He talks to us about the value of public art, the layered benefits of art in public places for both visitors and residents and…