Research
Research helps Oregon’s Tourism and Hospitality industry make informed decisions regarding product development, enhances the industry’s marketing efforts, helps track trends and performance at state and national levels and provides performance measures for the agency and the industry. Travel Oregon initiates original research by contracting with professional researchers, purchases relevant studies and partners with others to develop research that will benefit Oregon.
View the 2025 Oregon Visitor Profile Study
The 2025 Oregon Visitor Profile study was completed in collaboration with Future Partners. This study features data from Oregon visitors and provides insights on their perceptions, motivations, trip details, satisfaction, planning and demographics. This study offers insights into the Oregon visitor experience from multiple perspectives such as origin (e.g., out-of-state visitors vs in-state visitors), destination (e.g., Portland region visitors), or by type of traveler (e.g., visitors who engage in outdoor recreation activities).
Oregon Visitor ProfileTogether we strive to create a better life for all Oregonians.
$14.6 Billion
Total Spending
122,900
Oregon Jobs
$741 Million
State & Local Tax Revenue
