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A group of people sit around tables, actively engaged in discussion. Nearby, a flipchart reads "Up Next: Discuss Key Opportunities." The setting is a spacious, wooden-floored room.

Oregon Tourism Studios

Visitors are looking for unique experiences in every region and local community.

Building tourism in a manageable, sustainable way can stimulate the local economy, protect and enhance local resources and foster community pride—without compromising the qualities that make the place so special.

To help communities across the state increase their economic vibrancy by improving their appeal as visitor destinations, Travel Oregon offers the Oregon Tourism Studios (OTS). Through this program, our team helps communities cultivate regional visions; identify strategies to harness the power of tourism; and develop unique experiences in culinary and agritourism, outdoor recreation, bicycle tourism, cultural heritage tourism and more. Through this process, we help leaders build resilient regional networks and leadership skills to manage tourism development.

Our three types of tourism studios allow us to customize training programs for each community’s specific needs and interests. Travel Oregon will work with interested communities to determine which studio(s) will be best for them. Learn more about the types of studios offered and the communities that have benefited from a studio below, or download the Oregon Tourism Studio brochure.

In 2009, Travel Oregon created the Oregon Tourism Studio program.

Watch the video to learn more.

Travel Oregon's Oregon Tourism Studio

Tourism Studio Offerings

A woman stands at a podium, speaking to an attentive audience with raised hands, in a conference room. A projection screen displays a presentation titled "Learning Outcomes" beside her.

Rural Tourism Studio

People stand and converse outdoors, some wearing name tags, with a mountainous landscape and a body of water in the background under a partly cloudy sky.

Destination Management Studio

A person wearing a helmet rides a mountain bike over rocky terrain in a sunlit forest, surrounded by tall trees and lush green foliage.

Tourism Experience Studio

Tourism Studio Communities by Region

A river winds through a rugged canyon landscape, flanked by steep, brown hills covered in sparse vegetation and bushes under a cloudy sky.

Eastern Oregon

A forklift carries two large barrels through a vineyard, surrounded by rows of green grapevines. Misty hills dotted with trees rise in the background.

Willamette Valley

A serene lake reflects the muted sunrise sky, surrounded by dense evergreen forests and distant, silhouette-like mountains, creating a tranquil natural landscape bathed in soft, early morning light.

Southern Oregon

A snow-covered mountain peak with a lenticular cloud hovering above; surrounded by evergreen trees in a snowy landscape under a clear sky.

Mt. Hood & Columbia River Gorge

A cargo ship sails across calm waters, surrounded by distant mountains. In the foreground, rows of weathered wooden pilings rise from the water, creating a striking contrast.

Oregon Coast

A cable-stayed bridge spans a calm river, with a city skyline featuring tall buildings and a cloudy sky in the background, creating an urban landscape.

Portland Region

Snow-covered mountain bathed in soft sunlight stands majestically; surrounded by forests and snowfields, it towers under a clear sky at dawn or dusk.

Central Oregon

We produce a biennial strategic plan to guide our work with key initiatives and measurements.

Read the Plan
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