The 2026 Resident Sentiment survey is now closed. Results will be available Summer 2026.
What We’ve Learned: Past Resident Sentiment Study Results
Our findings suggest that residents in Oregon perceive that the benefits of tourism currently outweigh the drawbacks.
- Oregon residents score highly on the Perceived Quality of Life index, scoring 18.1 points out of a possible 25.
- Oregonians value the state’s natural resources and feel a personal responsibility to protect and share them.
- Most Oregonians agree that increased media awareness benefits Oregon and the state should promote itself.
- More than half of Oregonians are likely to recommend their community as a tourism destination.
2024 Resident Sentiment Study
Over 6,800 responses were collected with representation from all 36 Oregon counties
- Download the full report (PDF)
- Access the Dashboard
- Download the Crosstab by county (Spreadsheet)
- View the Presentation (YouTube)
2022 Resident Sentiment Study
Due to Travel Oregon’s strategic work to help Oregon thrive economically after the COVID-19 pandemic, We created Resident Sentiment, Visitor Sentiment and Economic Recovery reports together to evaluate the progress of Oregon’s tourism industry’s recovery efforts.